Marketing is more than advertising. Marketing Strategy provides you with an introduction to marketing methods & tools to maximize your customer reach. Learn the basics of Social Media Marketing, and how Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach.

This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:
* Outline your marketing strategy
* Test your marketing message
* Choose the right sales channel
* Implement your marketing strategy

You will also learn the basics of Social Media Marketing, and how it fits into your overall marketing strategy.

At the end of this session, you’ll learn:
* The steps it takes to get a business presence online
* How your online presence affects your marketing
* Ways you can get a website, social media and email marketing set up for your business
* The basics of developing an online marketing strategy

Faculty: Patty Robb. Patty has over twenty-five years of client, agency, and non-profit marketing experience working with organizations of all sizes and industries. While Patty was a senior marketing leader at IBM, she developed brand campaigns for servers, storage, and Global Services. Patty also served on the leadership team of Indian Creek Community Church as Marketing and Operations Director. In addition to her non-profit experience, Patty was the Marketing Director for an agency and worked with many small businesses to improve their digital presence and increase leads. She is a Certified Score Mentor and also serves on the board of directors of the JR Albert Foundation. Patty holds a Bachelor of Science in Business Administration from Rockhurst University.

This is part of the second Workshop group (Polishing Your Business Idea, Marketing and Social Media Strategy) in SCORE’s three part series “Simple Steps to Starting Your Business”. Workshop 1 – Startup Basics and Workshop Group 3 – Financial Statement Basics, Sources of Funding, and Financial Projections.

Please connect at least 5 minutes in advance to be sure you have a good connection. The webinar starts promptly at 6:00 PM and concludes by 8:30 PM.