Do you have what it takes to start and run a successful business? If so, what are the first steps you should take? This workshop will help you assess your prospects, give you the initial direction you need, and inspire you to move forward to realize your dream. In addition, you will have an opportunity to NETWORK with other business-minded people who are considering starting a business.

Topics covered are:

It all starts with a PLAN – A BUSINESS PLAN
Marketing for today’s small business.
What is the right legal business structure for my business?
What should I know about licenses, taxes, and insurance?
What technology considerations are important for my business?
An introduction to the financial side of a business. Where do I get funding?
Our 3-Point approach to Business Education – Basic Business, Business Topic, and Interactive Business Education
Takeaways:

What is needed to start a business
What are the key parts of a business
The need for a plan – A BUSINESS PLAN
What is the next Step-Attend our next Business Plan Workshop
Registration Information:

Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
You do not need a Zoom account to participate.
Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 09:30AM and concludes by 11:30AM.
Presenter Bios:

Robert Pennell: Building a business takes commitment and determination – not to mention patience. I’ve successfully developed a business plan, secured institutional financing, recruited necessary personnel, and promoted the start-up of my legal practice so I know what needs to be done. For ongoing success you have to build a loyal client base. In my case that was through personal attention, quality service and consistent follow through but every business model is different. The key is to identify your core market and determine the best way to drive business to that market which is much easier said than done. Through SCORE we can help you to answer these questions. I’d like to be able to help you move your business goals forward through SCORE.

Keith Vollmar: For 20 years I have worked with businesses from $1.0 to $100.0 million in sales with the following activities and services: Part-Time CFO Roles Business Plan Development Cash Flow Forecasting Establish and Maintain Banking Relationships Educate Owners on financial statements Analyze Financial Statement results and information Establish Key Performance Indicators – Both financial and non-financial

Carolyn Green is a marketing strategist who helps clients build strong relationships to drive sales. After several years in the corporate world, she became an independent consultant and then incorporated C. Green & Associates, Inc. in 2013 to help mid-sized companies make marketing manageable without hiring additional staff. Ms. Green is a Certified Duct Tape Marketing consultant and a Certified Manager of Community Associations (CMCA). She launched the Plan as You Grow marketing system in 2021 to provide executive support groups for owners and marketing managers who want to be more strategic without neglecting operations. Green has an undergraduate degree in public relations with minors in marketing and graphic arts. She has a master’s degree in journalism and has taught strategic communications to both graduate and undergraduate students at Webster University and McKendree University. She was president of the St. Louis Chapter of the Public Relations Society of America (PRSA) in 2009 when the chapter was

recognized as the fastest growing large chapter in the nation.