Kirkwood Public Library
Business Planning Workshop Series: Master the Essentials and Execute Your Vision Part 1 Presented by the SBDC
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOStrategic Foundation: We’ll lay the groundwork for a complete business plan, starting with a solid Business Description and defining your Market & Customers section. In this session you’ll learn to craft a clear description of your product/service, relay your unique value proposition, define your target customer segments and assess market trends. Registration is recommended to […]
Business Model Canvas: Value Propositions and Customer Segments Presented by the SBDC
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOWe’ll review the Business Model Canvas and focus on defining your value propositions and customer segments. Customer Discovery is the cornerstone of the Business Model Canvas Let’s Discover How the Business Model Canvas can help direct your efforts and harness your vision How to define your most profitable and preferred customer segments How you create […]
Marketing Mix Basics: 5 Things You Need To Know Presented by the SBDC
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOWe’ll review Marketing Basics, with a focus on Social Media Marketing. We’ll start with how to define your WHY? by creating a clear objective and goals for a given marketing project. The 5 Things: WHO you’re talking to WHAT message you want to relay WHEN to say it WHERE to say it HOW to do […]
Tech Savvy Series: Canva 101
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOLearn how to create amazing graphics, social media posts, and even flyers using Canva. This is a hands-on program that will walk you through the basics of Canva. Registrations required. Register: https://kirkwoodpubliclibrary.org/event/tech-savvy-series-canva-101/
You Have a Great Business Idea! Now What? by the SBDC
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOWhat are the first steps, to plan, test, and execute your great business idea? We’ll explore the first steps in designing your Business Model Canvas. What’s your big vision? How do you move from big idea to a step-by-step, implementable plan? Discussion topics: Are you a Big Picture Thinker or Detail-Oriented? How will this affect […]
Funding your Business, from beginning to end presented by Roger Bequette
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOAs commercial capital and the funding of a business is the number one question asked by new entrepreneurs, join us as we cover the types of commercial capital and when they should be used as your business grows. Registration is recommended to receive updates about meeting changes, and required for those wanting the zoom link.
LinkedIn Like a Pro
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOGetting your LinkedIn Profile up-to-date is important when you’re applying for a job, or just letting people know you’re ready and available for work. Get some tips for keeping it updated, making it more searchable, and keeping people in the loop of who you are and what you want to be doing. Registration is recommended […]
Manage Your Budget & Control Your Cash Flow by the SBDC
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOWe’ll explore GrowthWheel’s “Roads to Profitability” Framework, which outlines different ways in which companies can be more profitable by increasing revenue and/or reducing costs. Ways to increase revenue include at least 4 different approaches mentioned in the Framework. Likewise, there are 4 different approaches to reducing costs. A key point of this Framework is that […]
Identify & Focus on the Right Customers presented by the SBDC
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOWe’ll focus on GrowthWheel’s “Customer Segments” Framework. There are various criteria for dividing customers into different segments, including Demographics, Geography, Psychology, and Purchase Behavior. A key point of this Framework is that companies might have far more potential customers than the ones that are initially obvious. It’s a matter of finding the various segments and […]
Identify & Focus on the Right Customers
Kirkwood Public Library 140 E Jefferson Ave, Kirkwood, MOThe session will focus on GrowthWheel's “Customer Segments” Framework. There are various criteria for dividing customers into different segments, including Demographics, Geography, Psychology, and Purchase Behavior. A key point of this Framework is that companies might have far more potential customers than the ones that are initially obvious. It's a matter of finding the various […]
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*We reserve the right to publish events on an individual basis. All events must be business related, non-sales with a focus on educating and benefiting the business community.