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Writing a compelling product vision using story co-creation

October 18, 2023 @ 10:30 am - 10:55 am CDT

Creating a compelling vision statement can be daunting. Despite their best efforts, teams often settle for evergreen statements that lack connection and resonance. Making team members feel disoriented when it comes to executing your vision. Using narrative methods, such as story co-creation, to craft a vision statement can provide an effective structure to incorporate the missing element. In this session, we’ll showcase a vision workshop using narrative techniques.

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