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How to Earn Royalties and Expand Your Market Through Strategic Licensing

August 6 @ 1:00 pm - 2:00 pm CDT

Free

Strategic licensing is a proven approach to expanding your business reach and increasing your product profitability. However, if you want to utilize your intellectual property strategically to gain royalties or grow your business, you must understand the licensing process.

In this webinar, you’ll discover the powerful benefits of strategic licensing. You’ll learn the key elements of product and brand licensing, understand the process, and provide a roadmap to potential revenue growth.

In this webinar, you’ll learn to:

Product Licensing:
Assessing the viability of your product for licensing
Finding and evaluating potential licensees
Negotiating fair and profitable licensing agreements
Managing the licensing relationship for long-term success
Brand Licensing:
Identifying brands that align with your business goals
Building mutually beneficial brand partnerships
Expanding your market reach and brand recognition
Avoiding common pitfalls and maximizing the value of licensed brands

Website:
https://www.score.org/event/how-earn-royalties-and-expand-your-market-through-strategic-licensing

Details

Date:
August 6
Time:
1:00 pm - 2:00 pm CDT
Cost:
Free
Event Category:
Event Tags:
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Organizer

SCORE – Southwest Missouri
Phone:
1-417-986-4730
Email:
swmo61@scorevolunteer.org
View Organizer Website

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