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Digital Marketing Basics

July 11, 2023 @ 12:00 pm - 1:00 pm CDT


About the event
If you are new to Digital Marketing or just need a refresher, this fast-paced introductory lunch-n-learn will help you get started to promote your business on the Internet.


Basic Digital Marketing concepts
How to develop your Digital Marketing plan
Important Digital Marketing techniques, their pros & cons, and when to use them.

Social Media
Google & Facebook Ads
Content Marketing
Search Engine Optimization (SEO)
Video Marketing
Conversion Rate Optimization (CRO)
Email & Text Message Marketing
Local Marketing
Data Analytics
Attendee Takeaways:

Understand the basic concepts of Digital Marketing
How to get started with Digital Marketing
Become familiar with a broad range of Digital Marketing techniques –
One action item you can do this afternoon to improve your business
Presenter’s Bio: Dick Slackman is a Score Mentor & Subject Matter Expert focused on helping small and medium sized businesses with their web site design and digital marketing, including social media. He is also a small business owner of a local web design and internet marketing company, has taught web design at SIU Edwardsville, and worked for several Fortune 500 companies. He holds 4 patents in the areas of Search Engine algorithms and Records Management. He is excited to help you succeed.

Registration Information:

Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
You do not need a Zoom account to participate.
Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12PM and concludes by 1PM.

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