Entrepreneurs just starting, existing businesses adding products or services, or industries undergoing significant change can all use easy visual tools to assist in planning. This IN-PERSON class introduces tools which help:
- define why you want to go into business
- why you’re in business
- what customer problems you are trying to solve.
You can then build a business plan for funding, a marketing plan, a product development plan, an operating/management plan, etc.
The Value Proposition Canvas and Business Model Canvas (Alex Osterwalder, Strategyzer) are easy to use, one page visual tools which bring clarity to your business planning.
Faculty: Karen Squires Foelsch has over 30 years experience working in Information Technology and business management leadership roles. A former Corporate Senior Vice President, she has worked in manufacturing, scientific and educational arenas. She has extensive business planning, implementation and operational experience. She works as a consultant, is a Certified SCORE mentor, has served on non-profit boards and advises both her undergraduate and graduate universities.
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