Laura DeVries, the director of communication and marketing for a St. Louis office, had an opportunity. During her 19 years of marketing experience, she recognized that small businesses and entrepreneurs needed marketing help in order to focus their attention on what they did best.
On the verge of transferring to another company, Laura instead decided to start her own business, CommCore Marketing.
Even though the timing was right and the opportunity was ideal, she had a problem. “My biggest obstacle was myself. I feared taking the plunge and failing,” she says.
Her scary moments built up fast when she became responsible for all aspects of her business. “Too many things were coming all at once and I struggled most with the technical side of running a business.”
Not willing to quit, Laura sought advice from small business owners she knew and respected. She asked questions. She asked for referrals and introductions. “Everyone was friendly, helpful and happy to offer guidance.” Laura advises anyone in a similar situation to reach out to their professional network.
Whenever doubts and fears roll in—what if the phone doesn’t ring?—Laura reaches out to her contacts again. “Take a step back and realize it’s going to fix itself, but you must be patient,” Laura says, while admitting patience can be tough some days. “Making it happen also requires setting realistic goals and being accountable to yourself.”
Working strange hours in order to spend time with the family is a great satisfaction. It’s rewarding to be in charge of her life, her business and her success.
Laura knew she was making a positive impact when she overheard one client tell a potential client that she now sleeps better through Laura’s help.
“Knowing that I’ve made that much difference for someone makes it all worthwhile.”
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Post provided by Kris Edens, a copywriting and blogging resource for small business. She resides in Festus and enjoys networking, writing and the entrepreneurial community.