UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
View Other Classes & Events

Inclusive Copywriting: Grow Your Business with Empathy

Thursday, November 17 @ 11:00 am - 12:00 pm • Organized By Max Wilde Stories
1520 Clay St, North Kansas City, MO 64116


Crafting compelling copy can make a huge difference in the success of your marketing. Conventional copywriting frameworks rely on triggering shame and pain to convert. We don’t need to rely on manipulation or cheap persuasion tactics to have a thriving business. Consent-based copywriting relies on fostering a connection with your target market. We’ll outline the fundamentals of copywriting and discuss alternative frameworks that use emotion and transformation so that customers feel included and valued.
Max Sheffield
Max Wilde Stories
Inclusive Community Builders
November 17 @ 11:00 am - 12:00 pm Add to my Calendar
Add event to: ICal Outlook Google Calendar
iWerx Conference Room
1520 Clay St
North Kansas City, MO 64116
Get Directions »