A mission statement is more than just high-minded words. They can be a substantial marketing tool, a guide to keeping the team on track, and even a way to recruit employees. In this session, we will look at how a mission statement can be useful, how small business and large corporation mission statements differ, and methods to create and refine a mission statement.
David Jarkins helps business owners and CEOs have more time to work “on” their business rather than “in” their business by creating an operations structure that increases internal efficiency and employee participation.
Before starting his consulting firm, David held a number of management and operations roles in small business and Fortune 10 organizations for 20 years primarily in service, sales, and manufacturing. He also earned an MBA while working in those roles. After a successful career helping business leaders, managers, and teams, David now works with small business owners and CEOs to create organizations and systems to streamline their operations.