UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Use Brand Psychology To Create A Competitive Advantage

Tuesday, March 15 @ 10:00 am - 11:30 am • Organized By Enterprise University


To understand why consumers are drawn to certain brands, it’s important to understand the science behind their decisions. This course will explain a few basic psychology and neuroscience principles to demonstrate how to create a strong and differentiated brand position using the mind’s natural processes. You’ll walk away with a simple system to help you and your organization achieve a psychological competitive advantage over your competitors.

  • Use the brain’s natural processes to be top of mind
  • Simply and easily differentiate your brand from your competitors
  • Create a psychological competitive advantage
March 15 @ 10:00 am - 11:30 am Add to my Calendar
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