When starting or scaling an e-commerce business, the right commerce solution is more than an efficiency-boosting tool – it can be the key to long-term growth. With a complex market of commerce platforms to choose from, it may seem overwhelming to research, evaluate, and select the best one for your business.
In this session hosted by Ryan Kelly, VP, E-Commerce & Alliance Marketing, guest speaker Emily Pfeiffer, Senior analyst at Forrester, will share her insights on the commerce solutions category, and prepare you for your own vendor selection process. Tune in to their webinar and choose the best e-commerce platform for your business with confidence.
You’ll learn about:
- The evolution of commerce technology, and how to think about it now
- Major commerce providers and how they differ from each other
- How to assemble the right players (within your org/partners) to guide your decision
- The right questions to ask yourselves – and your potential commerce vendors
- The rest of your commerce tech ecosystem, beyond the commerce solution itself