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Digital Marketing Basics

Tuesday, March 8 @ 12:00 pm - 1:00 pm • Organized By Score – St. Louis Bi-State Region
Online Event


If you are new to Digital Marketing or just need a refresher this fast paced lunch-n-learn will help you get started promoting your business on the internet.

-Basic Digital Marketing concepts
-How to develop your Digital Marketing plan
-Important Digital Marketing techniques, their pros & cons, and when to use them.
----Social Media
----Google & Facebook Ads
----Content Marketing
----Search Engine Optimization (SEO)
----Video Marketing
----Conversion Rate Optimization (CRO)
----Email & Text Message Marketing
----Local Marketing
----Data Analytics

Attendee Takeaways:
-Understand the basic concepts of Digital Marketing
-How to get started with Digital Marketing
-Become familiar with a broad range of Digital Marketing techniques -
-One action item you can do this afternoon to improve your business

Presenter's Bio:
Dick Slackman is a Score Mentor & Subject Matter Expert focused on helping small and medium sized businesses with their web site design and digital marketing, including social media. He is also a small business owner of a local web design and internet marketing company, has taught web design at SIU Edwardsville, and worked for several Fortune 500 companies. He holds 4 patents in the areas of Search Engine algorithms and Records Management. He is excited to help you succeed.

Registration Information:
-Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
-You do not need a Zoom account to participate.
-Registration closes 24 hours before the start of the workshop.
-Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12PM and concludes by 1PM.

March 8 @ 12:00 pm - 1:00 pm Add to my Calendar
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Online Event