This 3-session online offering via Zoom will introduce technology start-ups to the steps necessary for developing a business model canvas for their early concept. This includes a framework that focuses on discovering the customer problems in the space where their potential solution may live. In addition, this course will include steps to develop a value proposition that fulfills the customer’s need, that differentiates them in the marketplace. Participants will learn the basics of conducting customer discovery interviews and will apply real-life learning by completing interviews outside of class time. Then participates will be presenting their key findings in class and receive feedback to enhance and sharpen their ideas.
After completing this workshop series, participants will be able to:
Develop a draft Business Model Canvas
Develop a draft Value Proposition Canvas
Learn the basics of conducting customer discovery interviews
Gain feedback to determine next steps for their concept
3 sessions will be held via Zoom on March 3, 10 and 17, 2022 from 1 to 4 p.m.
Attendance is needed at all three sessions to get the most from this series