UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Understanding the Science of Human Behavior: A Powerful Tool for Founders

Tuesday, January 18 @ 5:30 pm - 6:30 pm • Organized By ITEN
Online Event


For founders launching and growing a company, a deep understanding of the customer is often a competitive advantage. And a key part of understanding people is knowing what drives their behavior. Improving knowledge in this area can enlighten core efforts such as determining early adopters, prioritizing solution features, and developing marketing messaging.

So, mark your calendars for an engaging conversation with Dr. Nancy Weaver, behavioral science professor and innovative public health thought leader. Drawing on her extensive research and experience in the design and evaluation of public health initiatives, along with her own customer discovery processes as an entrepreneur, Dr. Weaver will explore real world examples and offer powerful insights founders can incorporate to strengthen their customer connection and growth.

January 18 @ 5:30 pm - 6:30 pm Add to my Calendar
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Online Event