UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Digital Marketing Basics

Tuesday, January 11 @ 12:00 pm - 1:00 pm • Organized By SCORE - St. Louis Bi-State Region
Online Event


If you are new to Digital Marketing or just need a refresher this fast paced lunch-n-learn will help you get started promoting your business on the internet.

-Basic Digital Marketing concepts
-How to develop your Digital Marketing plan
-Important Digital Marketing techniques, their pros & cons, and when to use them.
----Social Media
----Google & Facebook Ads
----Content Marketing
----Search Engine Optimization (SEO)
----Video Marketing
----Conversion Rate Optimization (CRO)
----Email & Text Message Marketing
----Local Marketing
----Data Analytics

Attendee Takeaways:
-Understand the basic concepts of Digital Marketing
-How to get started with Digital Marketing
-Become familiar with a broad range of Digital Marketing techniques 
-One action item you can do this afternoon to improve your business

January 11 @ 12:00 pm - 1:00 pm Add to my Calendar
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Online Event