You know you need a logo, but what's the difference between having a logo and building a brand? How can you showcase company values to attract the right customers? If you want your business to be remembered, recognized and recommended to others, the strength of your brand is essential. This seminar covers topics including:
- The differences between an identity and a brand
- Tangible ways to express your brand's personality & values
- What skills to hire in-house and what to hire out
- The mindset to look for in key positions to build your brand
- Strategies the brand giants use to impact their customers
This session is led by Marie Newell, owner of Neat + Nimble based out of Hermann, Missouri. Marie is a seasoned graphic designer turned marketer who has worked behind the scenes for several local major companies. Marie and her team help provide marketing solutions for small-medium size businesses to build their brand one moment at a time.