A behind the scenes case study of a national awareness and cultivation campaign at The Veterans of Foreign Wars.
No matter the size of your organization, every nonprofit can encounter the same hurdles when it comes to pitching and managing campaigns. Three years in to a successful nationwide awareness campaign with The Veterans of Foreign Wars, the team at M&C has some examples and tips to share for successfully executing your next awareness campaign. We’ll discuss:
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managing barriers to internal stakeholder buy-in
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adapting campaign strategy in real time
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creating tools and materials for partners and participants
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massaging the message for specific cohorts
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defining success and delivering meaningful progress reports
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how awareness and fundraising come together
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and more…
Get ready for the unvarnished truth about what it takes to keep a large-scale campaign on the rails, and come away with ideas your organization can use no matter how large or small your team may be.