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Day 1 -Midwest District Week Virtual Conference

Tuesday, November 16 @ 8:00 am - 6:30 pm • Organized By PRSA Midwest District
Online Event

About

Bringing together perspectives from across the Midwest.

  • 14 compelling and engaging discussions on topics of impact for the profession and the professional
  • Plus four free “How to Happy Hour” discussions
  • Event Pass $75 for members ($90 non-members)
  • Individual sessions $10 for members ($20 non-members)
  • Session details and speaker bios at prsamdc.org

Monday, November 15th

Session #1 (8:00 - 9:30 a.m.) - Why Your Social Responsibility Story Matters

Today, consumers and B2B customers alike care more about just the products your company produces. We'll discuss the importance of companies telling their social responsibility story and how public relations practitioners can help make that happen. 

  • Andy Diorio, APR Regional Public Relations Manager for Amazon 

Session #2 (Noon - 1:30 p.m.) - Once Upon a COVID Time… Storytelling Strategies, Shifts and Solutions

The pandemic emphasized the importance of communications collaboration to keep businesses and organizations not only relevant in a rapidly shifting landscape, but afloat. Destination Madison, the travel and tourism entity for Madison, WI, was faced with the challenge of keeping a local travel industry alive when travel was halted in 2020. In this session, you’ll learn how layering storytelling across PR, social media, digital and marketing platforms can lead disparate audiences to the same conclusion and close the book on a successful communications campaign.

  • Corinne Burgermeister, Marketing Manager at Destination Madison
  • Rob Gard, Director of PR & Communications at Destination Madison
  • Diana Henry, Director of Public Relations at Rippe Keane Marketing (moderator)
  • Anna Shircel, Communications Manager at Destination Madison

 

Session #3 (3:00 - 4:30 p.m.) - Holy Shift: Heart First to Crack the Big Quit Code

The Great Resignation is moving full steam ahead. How can we crack the Big Quit Code? Join David Grossman, CEO of The Grossman Group, for a discussion about “the big shift” as employees’ expectations of their leaders and organizations change dramatically as a result of the pandemic. David will draw upon his 30+ years of leadership consulting and insights from more than 30 leaders he interviewed on leading during the tumult of 2020. This session provides practical, actionable strategies and tips for meeting an unprecedented leadership litmus test by leading with “Heart First” to engage and retain employees after the year that changed everything.  

  • David Grossman, ABC, APR, Fellow PRSA, CSP CEO of The Grossman Group 

Session #4 - (5:30 - 6:30 p.m.) - How to Create a Pathway Through PRSA: A support system to earn your APR and become a Fellow

Our Midwest District is full of role models who serve as an important support system for your career. During our How to Happy Hour, you'll meet members who can help you create a pathway through PRSA including how, when and why to earn your APR and become a Fellow. The session may inspire new goals and paths for your continued professional development at every stage of your career.  

  • Dr. Kelly Bruhn, APR Professor, Public Relations, and Associate Dean at Drake University
  • Rose McKinney, APR, Fellow PRSA Founder of Pineapple RM
Host
PRSA Midwest District
PRSA Midwest District
12
When
November 16 @ 8:00 am - 6:30 pm Add to my Calendar
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Where
Online Event