Sales and marketing departments often operate independently, but that practice is detrimental to acquiring new customers. In most customer experience journeys, customers typically don’t differentiate between your sales and marketing efforts, so why should you? In this course, you’ll learn proven strategies to achieve alignment between your sales and marketing departments to better capture customers — and capture better customers.
- Use sales team feedback, especially around common objections, to influence marketing content
- Define and track shared goals and metrics between the two departments
- Utilize an inbound sales representative to nurture leads before they are ready to get on the phone