UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
View Other Classes & Events

How to Get the Most from Your Email Campaigns

Tuesday, September 21 @ 8:00 am - 9:00 am • Organized By SCORE - St. Louis Bi-State Region
Online Event


How to Get the Most from Your Email Campaigns webinar is perfect for new business owners and startups. We’ll cover the important purposes of email campaigns, critical elements of an email and how to structure a campaign. If you’re looking to run your first DIY email campaign, this webinar is perfect for you.

The following topics will be covered:
The purpose & goals of emails
Critical elements of the email
How to structure a campaign
Important metrics to track

By the end of the webinar attendees will:
Know the keys to getting emails delivered, opened & read
Know how to structure an email campaign
Understand the how to structure and format each email in the campaign
Understand how to evaluate the success of a campaign

Presenter's Bio:
Maggie Peterson owns Maggie’s Writing Service providing copywriting for dog loving, dog obsessed small business owners. Clients need persuasive, motivational content that helps move customers through the client journey so they can build the life they want. Maggie works to deliver that.

Her career spans 23 years and includes serving in the US Air Force, human resources, financial advising, and business consulting. Maggie has a BA in English Literature and a Master’s in Business Administration.

When she isn’t working you can find Maggie enjoying a good book, talking long walks and playing in dog sports with her Mini-American Shepherds, Dakota & Onyx.

Registration Information:
-Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
-You do not need a Zoom account to participate.
-Registration closes 24 hours before the start of the workshop.
-Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 8:00 AM and concludes by 9:00 AM.

September 21 @ 8:00 am - 9:00 am Add to my Calendar
Add event to: ICal Outlook Google Calendar
Online Event