UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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eMail and CRM (Customer Relationship Management) Webinar

Wednesday, June 2 @ 9:30 am - 12:00 pm • Organized By SCORE - Kansas City
Online Event


Smart CRM (Customer Relationship Management) and E-Mail Marketing software will offer you the true advantage in becoming a sales and service superhero! Smart CRM uses automation that seems almost magical to both you and your customers because it anticipates customer needs and your responses. E-Mail Marketing is the vehicle you use to reach your customers.  Combine them for great business results.

 In this workshop you will learn how to:

  • Utilize CRM no matter the size of your business
  • Develop a sales and service e-mail marketing strategy
  • Choose the best Smart CRM & e-mail marketing system for your business
  • Organize your CRM & e-mail Marketing to create a seamless customer journey
  • Customize your e-mail marketing messages so that they feel like one-to-one communication
  • Think in campaigns (or e-mail series) that will garner you more prospects and convert more leads
  • Employ automation to your advantage in sales and service

 Multiple solutions will be discussed in the course including no-cost and low-cost CRM and email marketing solutions. There will also be a full live demonstration of Keap — a small business Smart CRM and email marketing software —and those interested will be able to participate in a 14 day free trial of Keap.

 Attendees will receive

  • a Mission Planner and Playbook 
  • Clarity on which tools are best for each level of business
  • 20 things to automate in your business 
  • Basic email nurture series

Kimberly Beer is the presenter.  Kim is a national speaker and advocate for entrepreneurship and small business marketing. She has been an entrepreneur for over 25 years, soon to celebrate her 20th year as president of the small business marketing firm Midnight Productions, Inc. Kim's mission is to inspire and educate entrepreneurs to create results-oriented marketing tactics that will carry their business to the next level. Her seminars on marketing are honest, enlightening and packed with great action steps and technical instruction. Kim is a Certified Authorized Local Expert and Platinum Solution Provider with the online marketing software company Constant Contact.

Please connect at least 5 minutes in advance to be sure you have a good connection.  The webinar begins promptly at 9:30 AM and concludes by 12:00 PM. 

June 2 @ 9:30 am - 12:00 pm Add to my Calendar
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