UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Coffee & Conversation: Customer Touchpoints

Tuesday, May 18 @ 9:30 am - 10:30 am • Organized By Missouri Women's Business Center
Online Event


Customer Touchpoints: What is The Customers Journey and Experience? | Taught by Katie Essing, Strategic Retailer
Customers are presented with an abundance of options, both physically in brick-and-mortar spaces and virtually online. How do we compete to stay top-of-mind for clients, in an ever-changing and fast-paced business environment?
The overall experience of the consumer journey is shaped by many touchpoints, from initially learning about a company to conversion to a customer. How can we increase our overall customer lifetime value? Best of all…how do we turn our loyal customers into brand promoters?
In this class, we will learn about different touchpoints and view our brand from the eyes of our consumers. We will learn how to harness each interaction, to take advantage of connection opportunities. You will take away ideas for using technology and simple customer service techniques to make your brand experience memorable!
May 18 @ 9:30 am - 10:30 am Add to my Calendar
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Online Event