This five-part virtual workshop series presented by Southwest Missouri SCORE will provide you with a solid foundation for pursuing your business idea. Register once for the entire series by clicking below; a link to the virtual event will be shared with registered participants. Marketing Plan. Learn the marketing communication methods and tools to maximize your customer reach. Topics include pricing strategies, positioning and features and benefits of differing marketing strategies. You'll learn to outline your marketing strategy, test your marketing message, choose the right sales channel and exercise your marketing strategy.