The efactory and Missouri Small Business Development Center at MSU Mentorship Program gives startup founders and small business owners access to experienced owners and business leaders. These experts understand the risks and rewards of starting a business. Mentors provide honest and practical feedback based on personal experience, not just business theory.
Mentorship meetings are free and open to everyone.
Logan Aguirre is Publisher/Owner of Whitaker Publishing, the company that produces 417 Magazine, 417 Home, 417 Bride and Biz 417. Logan’s parents bought the magazine in 2001 and she joined the business in 2006 after a career in New York and St. Louis in marketing and public relations. At 417 she has served in roles in sales, marketing and events, eventually becoming Associate Publisher, then President before purchasing the business from her parents Joan and Gary Whitaker, in September 2020.
“I feel like I was born for this position. I grew up in a media family and fell in love with the industry at an early age,” Logan says. “I am incredibly fortunate and grateful to my parents for creating a company and culture that celebrates everything we all love about 417-land. I am humbled by their confidence in me to continue the legacy.”
Logan graduated Magna Cum Laude from the University of Missouri School of Journalism. In 2021 she is serving as Chairman of the Board of the Springfield Area Chamber of Commerce. She currently serves on the Friends of SPS Steering Committee, is a former board member and sustainer of Junior League of Springfield and has served on the Foundation for Springfield Public Schools Advisory Board, Care to Learn Advisory Board, Lost & Found Grief Center Junior Board and CoxHealth Young Professionals Advisory Council. In 2017 Folio: Magazine named her a Top Women in Media in the Corporate Visionaries category and she is a 2008 Springfield Business Journal 40 Under 40.
Logan is married to her husband of 15 years Dave Aguirre, and together they have a daughter Lucy, 12, and a son Cruz, 8 who attend Springfield Public Schools and the Springfield Little Theatre Academy. When not cheering for her kids on a stage or a field, you can find her in hot yoga classes or on a boat with her family at Table Rock Lake.