UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Email Marketing: Optimizing Your Newsletter

Wednesday, April 14 @ 11:30 am - 12:30 pm • Organized By The Hatchery
Online Event


You have your newsletter up and running.


It is time to optimize your newsletter and find out what is working, what could be better, and other tactics you can implement to drive your business. Optimizing your newsletter does not happen overnight. The changes should be made gradually and one at a time so the success of your newsletter can be tracked while continuing to build and nurture the relationship.

In this class we will cover:
Personalize: Let’s Get Personal to Build Relationships
Automation: Work Smart, Not Hard
Segmentation: Deliver Timely and Targeted Messaging
Healthy List: Managing your Subscriber List
Tracking the Metrics: Opens, Clicks, and Conversions

What do you need for this event? A worksheet will be provided prior to class!

$15 for Public Ticket | Includes live event and recording
- Included in The Hatchery University Membership, you’ll use your promo code 

Amanda Quick
The Hatchery
(573) 442-8182
April 14 @ 11:30 am - 12:30 pm Add to my Calendar
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Online Event