You have your newsletter up and running.
Congratulations!
It is time to optimize your newsletter and find out what is working, what could be better, and other tactics you can implement to drive your business. Optimizing your newsletter does not happen overnight. The changes should be made gradually and one at a time so the success of your newsletter can be tracked while continuing to build and nurture the relationship.
In this class we will cover:
Personalize: Let’s Get Personal to Build Relationships
Automation: Work Smart, Not Hard
Segmentation: Deliver Timely and Targeted Messaging
Healthy List: Managing your Subscriber List
Tracking the Metrics: Opens, Clicks, and Conversions