An investment in marketing shouldn’t cost you money; it should make you money. Take an in-depth look into the challenges and opportunities presented by the dynamic nature of today’s markets, and discuss the tools and methods essential to capitalize on both market-based and competitive threats. You will conduct a thorough marketing audit to provide insight into your current marketing efforts and most importantly identify what tactics have the highest return on investment.
- Create your ideal customer profile
- Align marketing tools with sales goals
- Determine which marketing tactics are relevant for your organization