UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Marketing 101 - The Strategy of Marketing

Monday, March 15 @ 12:00 pm - 1:00 pm • Organized By SCORE - St. Louis Bi-State Region
Online Event


Marketing 101 will explain what marketing is and why it is so important to your business. This course will detail how to develop your marketing strategy and the first steps to executing on that strategy. If your goal is growth, this is the session for you!

Attendees: 1) owners who need to grow beyond referrals, 2) owners that need to build their brand awareness, 3) owners that don't have marketing expertise but need to get exposure for their business

What will be covered: 

o Marketing Defined

o Marketing Your Business

o Developing Marketing Strategy

o Marketing Execution

o The Bottom Line

o What Do I Do Now?

Attendee take-aways:

o Why marketing is critical to your overall business plan?

o Understanding why developing a marketing strategy is important

o How to execute on a budget

o Tools to create your marketing strategy

March 15 @ 12:00 pm - 1:00 pm Add to my Calendar
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Online Event