Marketing is more than advertising. Marketing Strategy provides you with an introduction to marketing methods & tools to maximize your customer reach. Learn the basics of Social Media Marketing, and how
Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:
- Outline your marketing strategy
- Test your marketing message
- Choose the right sales channel
- Implement your marketing strategy
You will also learn the basics of Social Media Marketing, and how it fits into your overall marketing strategy. At the end of this webinar, you’ll learn:
- The steps it takes to get a business presence online
- How your online presence affects your marketing
- Ways you can get a website, social media and email marketing set up for your business
- The basics of developing an online marketing strategy
Bill Sherry is a senior executive with 30-years of experience leading broad crossfunctional teams in the telecommunications, electronics and optoelectronics industries. Areas of expertise were developed while working at AT&T, Epitaxx, ANADIGICS and Texas Instruments, and include business leadership and management, business strategy development, product/technology roadmaps and market development, systems and applications engineering and sales support. Actively engaged in recruiting, mentoring and diversity initiatives. Degrees include BSME, Worcester Polytechnic Institute; Ph.D. Materials Science, Massachusetts Institute of Technology; and Certificate, Executive Business Program, Katz Business School, University of Pittsburg. Published 23 papers and conference talks.
Patty Robb has over twenty-five years of client, agency, and non-profit marketing experience working with organizations of all sizes and industries. While Patty was a senior marketing leader at IBM, she developed brand campaigns for servers, storage, and Global Services. Patty also served on the leadership team of Indian Creek Community Church as Marketing and Operations Director. In addition to her non-profit experience, Patty was the Marketing Director for an agency and worked with many small businesses to improve their digital presence and increase leads. She is a Certified Score Mentor. Patty holds a Bachelor of Science in Business Administration from Rockhurst University.