Business Concept provides step-by-step guidance in researching your idea, your market, and your competition.
At the end of the Business Concept webinar, you are able to:
- Identify your target markets
- Describe your products/services
- Collect key competitive information to support your feasibility plan
Linda Zappulla has more than 25 years of marketing experience in every marketing discipline for highly regarded consumer brands as well as start-up ventures. She launched brands with revenues from $3 million to $300 million, over her career with companies including Payless ShoeSource, Birch Telecom, Revlon and Lenox China, as well as small start-ups. She served in strategic marketing and brand management functions for consumer products as well as business-to-business companies. She is currently a consultant in marketing, entrepreneurship and leadership development, and an adjunct professor at KU and UMKC. Linda received her MBA from the Harvard Graduate School of Business Administration, and her undergraduate degree from Barnard College.
This is part of the second Workshop group (Business Concept, Marketing Strategy and Social Media Marketing) in SCORE’s three part series "Simple Steps to Starting Your Business". Workshop 1 - Startup Basics and Workshop Group 3 - Financial Statement Basics/Projection and Funding Sources.
Please connect at least 5 minutes in advance to be sure you have a good connection. The webinar starts promptly at 10:00 AM and concludes by 11:00 AM.