UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Customer Touchpoints: What is Your Customer's Journey and Experience?

Wednesday, January 6 @ 11:30 am - 12:30 pm • Organized By The Hatchery
Online Event


Our customers are presented with an abundance of options, both physically in brick-and-mortar spaces and virtually online. How do we compete to stay top-of-mind for our guests, in an ever-changing and fast-paced business environment?

The overall experience of the consumer journey is shaped by many touchpoints, from initially learning about our company to conversion to a client. How can we increase our overall customer lifetime value? Best of do we turn our loyal customers into brand promoters?

In this class, we will learn about different touchpoints and view our business from the eyes of our consumer. We will learn how to harness each interaction, to take advantage of connection opportunities. You will takeaway ideas for using technology and simple customer service techniques to make your brand experience memorable!

What do you need for this event? Just a pen and paper. Homework in advance: Visualize one of your customer's journey, and think about the overall experience...start to finish. What interactions does your customer have with your brand, beyond just the point of sale?

- $15 for Public Ticket | Includes live event and recording
- Included in The Hatchery University Membership, you’ll use your promo code 

Amanda Quick
The Hatchery
(573) 442-8182
January 6 @ 11:30 am - 12:30 pm Add to my Calendar
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Online Event