UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

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Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
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Defining Your Brand Advocate

Wednesday, February 26 @ 9:00 am - 12:00 pm • Organized By The Hatchery
206 Corporate Lake Drive, Columbia, MO 65203


Defining Your Brand Advocate: Narrowing Your Focus to Most Efficiently Use Your Marketing Dollars 

Through the class, we will be going through a Q&A format worksheet that narrows down the target audience of your brand to one specific individual. No detail is too small to humanize your brand advocate and get to know them on a level that is so intimate that you are able to make all of your marketing decisions in their favor. This doesn't mean we are ignoring the other people within your audience but rather creating someone who is going to sell for you when you are not present to sell. Your brand advocate is your ideal customer who is going to live, grow, and broaden your audience reach organically.


Key Takeaways:

We will answer the following questions:

1. What is a brand advocate?

2. Why are they important?

3. How do you find your brand advocate?

4. Who is your brand advocate.

Attendees will walk away with a very precise audience to be speaking to and actionable steps to be able to meet your audience where they already are.

Amanda Quick
The Hatchery
(573) 442-8182
February 26 @ 9:00 am - 12:00 pm Add to my Calendar
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The Hatchery
206 Corporate Lake Drive
Columbia, MO 65203
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