We’re celebrating Global Entrepreneurship Week 2019 with a schedule that’s packed full of events, speakers, socials, and more.
We’re brown bagging lunch this week and sitting down in The Perch each day at noon for one of our favorite TED Talks, chosen specifically for entrepreneurs, small business owners, innovators, and dreamers. Join us for a quick dose of inspiration.
In order for any business to be successful, it needs a team of people working towards meeting its goals.
Many entrepreneurs focus on the “what” or the “how” of their business; they get caught up in products, services, processes, and systems. Which is important, but you’re never going to motivate a team to work tirelessly to bring your vision to life based on a “what” or a “how.”
If you want to motivate people and inspire action, your focus needs to be on the “why.”
In his talk, motivational speaker and marketing consultant Simon Sinek talks about the “Golden Circle” that makes up all business: what, why, and how. Sinek says that in order to truly motivate and inspire action in your team, you need to focus on the “why;” your true motivation for bringing your business into the world.
So why is the “why” important? Once you’ve gotten your team on board with the “why”—your motivation—they’ll be much more willing to work towards the “how” and the “what”—the products, services, processes, and procedures you need to build your business. This is essential if you want to build and grow your business.