UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
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Marketing Strategy

Tuesday, November 12 @ 6:00 pm - 8:30 pm • Organized By SCORE - Kansas City
4801 Rockhill Road, Kansas City, MO 64110

About

Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: 

  • Outline your marketing strategy
  • Test your marketing message
  • Choose the right sales channel
  • Exercise your marketing strategy

    Faculty:     Linda Zappulla has more than 25 years of marketing experience in every marketing discipline for highly regarded consumer brands as well as start-up ventures. She launched brands with revenues from $3 million to $300 million, over her career with companies including Payless ShoeSource, Birch Telecom, Revlon and Lenox China, as well as small start-ups. She served in strategic marketing and brand management functions for consumer products as well as business-to-business companies.  

    Check-In is at 5:45 pm with the workshop starting promptly at 6:00 pm.

       
      When
      November 12 @ 6:00 pm - 8:30 pm Add to my Calendar
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      Where
      Kauffman Foundation Conference Center
      4801 Rockhill Road
      Kansas City, MO 64110
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