UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
View Other Classes & Events

Email and CRM (Customer Relationship Management) Workshop

Wednesday, November 13 @ 9:00 am - 12:00 pm • Organized By SCORE - Kansas City
4747 Troost Avenue, Kansas City, MO 64110

About

Technology to Advance Your Business through CRM & Email Marketing

 Smart CRM (Customer Relationship Management) and E-Mail Marketing software will offer you the true advantage in becoming a sales and service superhero! Smart CRM uses automation that seems almost magical to both you and your customers because it anticipates customer needs and your responses. E-Mail Marketing is the vehicle you use to reach your customers.  Combine them for great business results.

 In this workshop you will learn how to:

  • Utilize CRM no matter the size of your business
  • Develop a sales and service e-mail marketing strategy
  • Choose the best Smart CRM & e-mail marketing system for your business
  • Organize your CRM & e-mail Marketing to create a seamless customer journey
  • Customize your e-mail marketing messages so that they feel like one-to-one communication
  • Think in campaigns (or e-mail series) that will garner you more prospects and convert more leads
  • Employ automation to your advantage in sales and service

 Multiple solutions will be discussed in the course including no-cost and low-cost CRM and email marketing solutions. There will also be a full live demonstration of Keap — a small business Smart CRM and email marketing software —and those interested will be able to participate in a 14 day free trial of Keap.

 You will leave with

  • a Mission Planner and Playbook 
  • Clarity on which tools are best for each level of business
  • 20 things to automate in your business 
  • Basic email nurture series

$20.00 fee (non-refundable.)

Check-in will be at 8:45am with workshop starting promptly at 9:00 am and ending at noon

When
November 13 @ 9:00 am - 12:00 pm Add to my Calendar
Add event to: ICal Outlook Google Calendar
Where
SCORE Office
4747 Troost Avenue
Kansas City, MO 64110
Get Directions »