An idea is not a business concept!
“Here’s an important step toward success”
In this class you will learn: The seven elements for capturing your dream. Discuss feasibility, necessary research and resources for collecting information. Most importantly; how do you apply this research to the real world?
Benefits: Separate myth and rumors from fact, learn how to make the right decisions for your entrepreneurial current or future business. Practice your elevator speech. Test your business idea against the competition.
Faculty: Linda Zappulla has more than 25 years of marketing experience in every marketing discipline for highly regarded consumer brands as well as start-up ventures. She launched brands with revenues from $3 million to $300 million, over her career with companies including Payless ShoeSource, Birch Telecom, Revlon and Lenox China, as well as small start-ups. She served in strategic marketing and brand management functions for consumer products as well as business-to-business companies.
Business Concepts provides step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept section, you are able to:
- Identify your target markets
- Describe your products/services
- Collect key competitive information to support your feasibility plan
Check-In is at 5:45 pm with the workshop starting promptly at 6:00 pm.