UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
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Optimizing Your Online Advertising

Thursday, October 31 @ 9:00 am - 12:00 pm • Organized By Small Business & Technology Development Center
405 N Jefferson Ave, Springfield, MO 65806


Online advertising seems like the cherry on top for any well thought out marketing plan, but the truth is it can work just as well (or as poorly) as any other form of advertising. The key is understanding when and why you should move your dollars online. We will be discussing: What is online advertising? Which online advertising is best for me and my business? Is it best to diversify with my online marketing budget? What percentage of my total marketing budget should be allocated towards advertising online? When should I advertise online? How should I advertise online? How do I measure success? We will dissect the following online marketing and discuss when to use it: SEM SEO Email Marketing Social Advertising

Registration Notes

Please contact Tara Horton at 417-837-2617 or

October 31 @ 9:00 am - 12:00 pm Add to my Calendar
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405 N Jefferson Ave
Springfield, MO 65806
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