UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Customer Discovery for Startups: Best Practices & Key Learnings

Thursday, August 8 @ 5:30 pm - 6:30 pm • Organized By Venture Cafe St. Louis
4240 Duncan Ave, #200, St. Louis, MO 63110


Understanding and engaging your customers early and often in the product design process will increase your probability of success. The customer discovery process includes: problem/need identification, creating a solution hypothesis, testing that idea with potential customers, and determining the capacity/willingness of potential customers to pay for a solution to the identified problem. Product modifications based on key learnings will help you go to market with a refined target customer profile that aligns the value of your product with customer willingness to buy at a profitable price. Join us for a discussion of this important process and what entrepreneurs at this critical early stage have learned.

Panelists include:
Murielle Gaither, Outside360
Micah Goodman, Rissana
Bryon Pierson, Jr.; EduRain
Lucas Rydberg, Phas3

August 8 @ 5:30 pm - 6:30 pm Add to my Calendar
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Venture Cafe Havana Room
4240 Duncan Ave
St. Louis, MO 63110
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