UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Marketing Strategies

Thursday, July 18 @ 6:00 pm - 8:30 pm • Organized By SCORE - Kansas City
4801 Rockhill Rd., Kansas City, MO 64110


Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: 

  • Outline your marketing strategy
  • Test your marketing message
  • Choose the right sales channel
  • Exercise your marketing strategy

    Faculty:  Ed Doering has 30 years experience in all aspects of marketing plus competitive analysis, forecasting, budget analysis, etc.  Burroughs, Sprint and Black Hills Energy prospered.  BBA/MBA from UMKC, Henry Block School Business and a SCORE-KC Certified Mentor.  

    Check-In is at 5:45 pm with the workshop starting promptly at 6:00 pm.

    July 18 @ 6:00 pm - 8:30 pm Add to my Calendar
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    Kauffman Foundation Conference Center
    4801 Rockhill Rd.
    Kansas City, MO 64110
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