Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:
- Outline your marketing strategy
- Test your marketing message
- Choose the right sales channel
- Exercise your marketing strategy
Faculty: Ed Doering has 30 years experience in all aspects of marketing plus competitive analysis, forecasting, budget analysis, etc. Burroughs, Sprint and Black Hills Energy prospered. BBA/MBA from UMKC, Henry Block School Business and a SCORE-KC Certified Mentor.
Check-In is at 5:45 pm with the workshop starting promptly at 6:00 pm.