Check-In is at 8:45 am with the workshop starting promptly at 9:00 am and concluding by 3:00 pm.
Business Concepts, roughly 9 a.m. - noon, provides step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept section, you are able to:
- Identify your target markets
- Describe your products/services
- Collect key competitive information to support your feasibility plan
Marketing Strategy, roughly 12:30 - 3 p.m., provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:
- Outline your marketing strategy
- Test your marketing message
- Choose the right sales channel
- Exercise your marketing strategy
You may bring your lunch, or go out to one of the many eating places within a 5 minute walk.
Your faculty is a team of marketing experts:
Linda Zappulla. Linda has more than 25 years of marketing experience in every marketing discipline for highly regarded consumer brands as well as start-up ventures. She launched brands with revenues from $3 million to $300 million, over her career with companies including Payless ShoeSource, Birch Telecom, Revlon and Lenox China, as well as small start-ups. She served in strategic marketing and brand management functions for consumer products as well as business-to-business companies.
Bill Sherry. Bill is a senior executive with 30-years of experience leading broad cross-functional teams in the telecommunications, electronics and optoelectronics industries. Areas of expertise were developed while working at AT&T, Epitaxx, ANADIGICS and Texas Instruments, and include business leadership and management, business strategy development, product/technology roadmaps and market development, systems and applications engineering and sales support.
Kim Beer. Kim is a national speaker and advocate for entrepreneurship and small business marketing. She has been an entrepreneur for over 25 years, soon to celebrate her 20th year as president of the small business marketing firm Midnight Productions, Inc. She willprovide an overview of how small businesses can use Social Media in this workshop.
This is the second Workshop in the three part series "Simple Steps to Starting Your Business". Workshop 1 - Startup Basics and Workshop 3 - Financial Projections/Funding Sources/Next Steps.