UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
View Other Classes & Events

Defining Your Target Market- The Key to Marketing Success

Monday, April 15 @ 5:30 pm - 8:30 pm • Organized By SCORE - St. Louis Bi-State Region
6800 Wydown Blvd, Anheuser-Busch Hall - Room 206, St. Louis, MO 63105


Defining Your Target Market- The Key to Marketing Success

Identifying your target market (customer) is one of the most important elements of your marketing plan and one of the keys to the success of your business. Get it wrong and you risk wasting time and dollars chasing down a path that will ultimately result in failure. This interactive workshop focuses on your specific issues and questions about defining your target market and allows for direct instructor and class feedback.


Score recommends that you attend "The Importance of a Business Plan" before attending this workshop.

Score also recommend that you bring your notes/handouts that you completed in that class on the topic of defining your target market

Topics covered are:

  • Why defining your target market is important to your business success
  • How do you know if you have identified the right target market?
  • How defining your target market drives your marketing plan
  • What you need to know about your target market- beyond the basics
  • Available sources of information on defining and sizing your target market
  • How properly defining your target market will help guide sales and marketing


You will have a better understanding of what you need to successfully define your target market


You will be able to receive feedback and direction on your specific target market situation and help filling out your target market worksheets

You will have an opportunity to share your draft target market definition outline with a SCORE mentor and determine if you have successfully defined a viable target market to drive your marketing plan


Mark Klipsch, SCORE Member

Best Selling Author, Speaker, and Consultant, Mark Klipsch has over thirty-seven years of professional experience with a discipline in marketing, business development and risk management. He has helped build companies in construction, trucking, international logistics and financial services. Known within numerous industries for his expertise with direct response marketing and problem-solving skills, Mr. Klipsch is routinely referred by both clients and competitors. He is the author of the book "Marketing Mindset" and regularly speaks before audiences of business owners and those with aspiring entrepreneurial interests.



Cost: All SCORE workshops are $45 with pre-paid registration; Veterans are $25 with pre-paid registration and valid Military ID (verified at check-in); Fontbonne students free with valid student ID; or $55 at-the-door, subject to availability.


April 15 @ 5:30 pm - 8:30 pm Add to my Calendar
Add event to: ICal Outlook Google Calendar
Fontbonne University
6800 Wydown Blvd
Anheuser-Busch Hall - Room 206
St. Louis, MO 63105
Get Directions »