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ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
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Defining Your Target Market

Monday, April 15 @ 6:00 pm - 9:00 pm • Organized By Score – St. Louis Bi-State Region
6800 Wydown Boulevard, Anheuser-Busch Hall, Room 208, St. Louis, MO 63105


Defining Your Target Market- The Key to Marketing Success


Identifying your target market (customer) is one ofthe most important elements of your marketing plan and one of the keys to the success of your business. Get it wrong and you risk wasting time and dollars chasing down a path that will ultimately result in failure. This interactive workshop focuses on yourspecific issues and questions about defining yourtarget market and allows for direct instructor andclass feedback.



-We recommend that you attend "The Importance ofa Business Plan" before attending this workshop.

- We also recommend that you bring yournotes/handouts that you completed in that class onthe topic of defining your target market


Why defining your target market is important to your business success

How do you know if you have identified the right target market?

How defining your target market drives your marketing plan

What you need to know about your target market- beyond the basics
Available sources of information on defining and sizing your target market
How properly defining your target market will help guide sales and marketing



You will have a better understanding of what you needto successfully define your target market

You will be able to receive feedback and direction on your specific target market situation and help filling out your target market worksheets

You will have an opportunity to share your draft target market definition outline with a SCORE mentor and determine if you have successfully defined a viable target market to drive your marketing plan

April 15 @ 6:00 pm - 9:00 pm Add to my Calendar
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Fontbonne University
6800 Wydown Boulevard
Anheuser-Busch Hall, Room 208
St. Louis, MO 63105
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