Move from reactive fundraising to strategically planned, intentional fundraising by outlining your fundraising plans for the year. You will be able to better forecast your fundraising revenue and come closer to meeting the fundraising expectations for your annual operating budget. By thoughtfully setting out your fundraising plans a year in advance, you will be able to proactively raise funds across multiple channels better segment your donor communications; and engage your donors more meaningfully, leading to improved nonprofit/donor partnerships that help you find the resources you need to achieve your mission. Learn how to build an integrated, results-oriented twelve-month fundraising plan that includes setting measurable and achievable fundraising goals, a timeline to achieve those goals and an action plan of steps needed to achieve your goals.
Attendees will receive a sample plan and workbook upon completion of the workshop.
After attending this session, attendees should be able to:
- Develop a campaign proposal to evaluate its effectiveness
- Develop a campaign report to measure impact and return on investment
- Learn how to allocate resources and budget for your fundraising campaign
- Learn how to incorporate campaigns into an overall campaign timeline.