UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Business Concepts/Marketing Strategy

Saturday, January 26 @ 9:00 am - 3:00 pm • Organized By SCORE - Kansas City
4747 Troost Ave., Kansas City, MO 64110

About

Check-In is at 8:45 am with the workshop starting promptly at 9:00 am and concluding by 3:00 pm.

Business Concepts provides step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept section, you are able to:

 Identify your target markets

  • Describe your products/services
  • Collect key competitive information to support your feasibility plan

 Marketing Strategy provides you with an introduction to marketing methods and tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to:

 Outline your marketing strategy

  • Test your marketing message
  • Choose the right sales channel
  • Exercise your marketing strategy

You may bring your lunch, or go out to one of the many eating places within a 5 minute walk.

This is the second Workshop in the three part series "Simple Steps to Starting Your Business".  Workshop 1 - Startup Basics and Workshop 3 - Financial Projections/Funding Sources/Next Steps.   

When
January 26 @ 9:00 am - 3:00 pm Add to my Calendar
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Where
SCORE Office
4747 Troost Ave.
Kansas City, MO 64110
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