UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Data that Drives Email Marketing Relevance and Revenue - Members Only

Tuesday, January 8 @ 8:30 am - 9:45 am • Organized By Nonprofit Connect
125 East 31st Street, Kansas City, MO 64108


Marketers have fallen (back) in love with data. We wanted MORE DATA… and we got it. But, has it made us better marketers? 84% of marketers say they have “enough” data and, in fact, marketers average more than 8 data sources across their marketing campaigns. Yet marketers still say reporting ROI is one of their biggest challenges.

Presenter Jessica Best will speak to determining if/which of your data is ready to power your email marketing program and drive donations and donor engagement.  Plus, she’ll give you tips on integrating multiple data sources, from easy plug-ins to robust data power tools.

Jessica is the Director of Data-Driven Marketing at Barkley and acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's led trainings and spoken in front of audiences from a dozen to over 1200 people from Las Vegas to New York City to SXSW Interactive in Austin and the University of Barcelona.

A program of the Marketing Matters series.
January 8 @ 8:30 am - 9:45 am Add to my Calendar
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Nonprofit Connect
125 East 31st Street
Kansas City, MO 64108
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