UMKC Innovation Center partners with the university and the community to spark and sustain entrepreneurial efforts within our region and across the country.

KCSourceLink connects KC entrepreneurs to the right resource at the right time.

MOSourceLink connects Missouri entrepreneurs to the right resource at the right time.

Whiteboard2Boardroom connects entrepreneurs and businesses to technologies available for licensing.

Digital Sandbox KC provides early-stage proof-of-concept support for digital products.

Missouri Small Business & Technology Development Center provides technical assistance to startup and existing businesses.

ScaleUP! Kansas City helps businesses with revenues around $200K scale toward their first $1 million.

Missouri Procurement Technical Assistance Centers helps local businesses obtain government contracts.

KCInvestED helps investors learn more about investing in KC startups.

SourceLink® helps communities nationwide build vibrant and vital entrepreneurial ecosystems.
UMKC Innovation Center
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Search Engine Optimization and Pay Per Click

Monday, November 5 @ 6:00 pm - 9:00 pm • Organized By Score – St. Louis Bi-State Region
6800 Wydown Boulevard, Anheuser-Busch Hall, Room 208, St. Louis, MO 63105


Why is Search Engine Optimization a Necessary Marketing Tool For Your Small Business

Achieve better search engine rankings, gain qualified leads, and increase sales potential by learning the latest strategies and proven techniques from Evolve Digital Labs' search engine optimization experts. In this course you’ll discover:

  • What is Search Engine Optimization?
  • How Do Search Engines Work?
  • Organic Search vs. Paid Search
  • Why Optimize Your Website?
  • How to Implement SEO
  • The Benefits of Doing Local SEO

Why & How to Use Paid Search for Your Small-Business

Even if you've never set up a Google AdWords account, we'll walk you through the process on learning how to launch and manage successful Pay Per Click campaigns, as well as strategies to help underperforming campaigns.

  • Overview of Paid Search Basics and Best Practices
  • How to Set up Google AdWords & Bing Ads Campaigns
  • How to Select and Bid on the Most Effective Keywords
  • Next Steps Tailored to your Business Strategy

Key Take Aways:

By the end of this workshop, you'll have a better understanding of digital marketing, as well as a strategic framework for successful SEO and PPC practices for your Small-business or start-up.

November 5 @ 6:00 pm - 9:00 pm Add to my Calendar
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Fontbonne University
6800 Wydown Boulevard
Anheuser-Busch Hall, Room 208
St. Louis, MO 63105
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