Why is Search Engine Optimization a Necessary Marketing Tool For Your Small Business
Achieve better search engine rankings, gain qualified leads, and increase sales potential by learning the latest strategies and proven techniques from Evolve Digital Labs' search engine optimization experts. In this course you’ll discover:
- What is Search Engine Optimization?
- How Do Search Engines Work?
- Organic Search vs. Paid Search
- Why Optimize Your Website?
- How to Implement SEO
- The Benefits of Doing Local SEO
Why & How to Use Paid Search for Your Small-Business
Even if you've never set up a Google AdWords account, we'll walk you through the process on learning how to launch and manage successful Pay Per Click campaigns, as well as strategies to help underperforming campaigns.
- Overview of Paid Search Basics and Best Practices
- How to Set up Google AdWords & Bing Ads Campaigns
- How to Select and Bid on the Most Effective Keywords
- Next Steps Tailored to your Business Strategy
Key Take Aways:
By the end of this workshop, you'll have a better understanding of digital marketing, as well as a strategic framework for successful SEO and PPC practices for your Small-business or start-up.