The Small Business Administration (SBA) and the Veterans Business Resource Center (VBRC) are pleased to present a free webinar series for veterans and members of the military community on topics of interest to small business owners. Much of the information is relevant to all small businesses but will also cover items of interest specific to veteran-owned small businesses.
Having a great idea for a small business is just the first step. Building your own unique brand and selling your customer an experience will keep them coming back again and again. In this seminar, learn how delivering unique value to your customer and how to capture that value affects your bottom line. We'll also get you thinking about what really drives the costs of a business and why it's easier to get a handle on those costs than try to make it up on the price you charge your customers.
Presented by Michael Foutch and Elizabeth Yearwood, SBA