Kimberly Moos of Cotton Cuts: From Fabric Enthusiast to a Subscription-Based Entrepreneur
Kimberly Moos of Chesterfield, Missouri was in need of new designs, patterns and fabric for her quilting hobby. She was intrigued by personal clothing subscription-based services, however she found there was nothing like it for quilters. “My market research showed this appealed to quilters on many levels: it would expose them to new designers and fabric lines, deliver quality fabric to those without access to quilt shops and it would personalize their experience,” explains Kim.
From initial idea in March 2016, Kim had a lot to learn and apply. “I have no social media knowledge, and I’m not involved in the online quilting industry.” She struggled with trial and error, mistakes and failures, plus the multiple do-overs with a faster turnaround. She jokes, “I long for the day when something goes right the first time.”
With help from Prosper Women Entrepreneurs in St. Louis, she connected with resources and mentors that helped address business challenges and introduce connections and opportunities. By September 2016, the Cotton Cuts website launched and they sent their first shipment by October.
“It’s frightening to launch a website and wait for feedback,” explains Kim, “but it happened so fast. I’ve learned to accept there are things like feedback and reviews that are beyond my control.” The results have been positive including connections with fabric designers as far away as New Zealand.
Through her own experiences, Kim is impressed with the mental resilience entrepreneurs have for their business, and the willingness to do something over and over again to make it right.
“Cutting the cord to a paying job can be liberating, but be aware that there will be doubts and challenges. Let your inner voice remind you why you do this and know that you will work through the slumps.” Her current goals are to build more partnerships and increase interaction with customers.
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Post provided by Kris Edens, a copywriting and blogging resource for small business. She resides in Festus, Missouri and enjoys networking, writing and the entrepreneurial community.
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