The Sharing Economy Inspires a New Business
Ideas can generate anywhere, and Ted Deel’s idea developed in a Home Depot parking lot. After observing a customer attempting to load a DIY shelving unit into their car, he and a fellow Kansas City, Missouri friend decided a truck rental platform was needed. “So many people need a truck to haul those odd items occasionally so we decided to reach out to truck owners who wanted to get more use out of their truck.”
Ted and his business partners dedicated themselves to the sharing-economy idea. “We wanted to do everything right so put a lot of thought and formulation into the business model before introducing it to the community.” Following a long year of platform development, liability concerns, intellectual property issues, patenting, and beta testing, Hecktür was introduced to the public June 2016.
With help from countless resources such as 1 Million Cups, KC Accelerators, and the combined skillsets of his business partners, the Hecktür team received over 9000 unique visitors to their website in the first three weeks. “Going live was a nail-biting moment for us! We needed drivers to make this a success and soon got 250 interested drivers.” Other exciting moments included designing the mobile app and creating the business name. “We wanted to incorporate the word ‘tailgate’ but it was already well-used. We ended up using Google Translate and discovered the German word for tailgate is hecktür.”
Ted advises anyone with an idea to take it as far as possible. “There are endless ideas out there, but not enough people developing them. Get people on your team who will motivate you to make it a reality.” He suggests acquiring a lawyer who understands entrepreneurs since there will always be something you don’t know about.
The Hecktür team is seeking their first round of investors as they explore new opportunities to increase customer awareness and expand into other communities.
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Post provided by Kris Edens, a copywriting and blogging resource for small business. She resides in Festus, Missouri and enjoys networking, writing and the entrepreneurial community.