Leading a Horse to Pizza Becomes this Clever Entrepreneur’s Dream
Connie Fry of University City, Missouri had been riding and caring for horses since she was a child. Most of that time she felt the treats available for horses didn’t engage the rider with their horse. "There was nothing fun, appealing or different,” says Connie, so in 2013 she decided to pursue a solution.
“Everything began with my time, my money and my kitchen,” shares Connie. “Before long it developed into a project that had a life of its own.”
The first challenge was to involve bakeries using human grade food—an unusual idea in the horse feed industry since government standards aren’t the norm. For equine enthusiasts, freshness and nutrition were top priorities so Connie conducted all initial testing, baking, trialing, travel and marketing to test market interest. “I’m the prime taste-tester of my product,” she laughs.
With help from the Olin Business School and a team of business associates experienced in branding, legal issues, and consulting, Pony Pizza Company was launched in early 2015 as the only pizza-shaped gourmet snack available for horses.
With her prime marketing efforts focused on event marketing and sharing thousands of samples across the country, Connie was most excited when the Pin Oak Charity Horse Show in Houston, Texas invited her to become a treat sponsor for their charity.
In 2014, they asked her to become the Official Horse Treat of the show and have invited her back for 2015 and 2016. She also enjoys the product satisfaction and comments from happy customers on Instagram. “It’s the passion and love for the horses that warms my heart.”
Connie advises all entrepreneurs to never give up and to avoid feeling overwhelmed in the pursuit of their idea. “Outsource the tasks that slow you down then step back, breathe and regroup. If you believe, it will happen.”
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Post provided by Kris Edens, a copywriting and blogging resource for small business. She resides in Festus, Missouri and enjoys networking, writing and the entrepreneurial community.